Social media has always been a huge part of an artist’s success and your content needs to be relevant and interesting. It requires consistency and sometimes not worth the time put forth. That’s why when it comes to promoting your music or creating your fan base you have to understand how much time to put in.
The Big Myth Of Social Media
People tend to believe that an online following will always amount to a real fan base. It’s not until you release quality work that people take you seriously. A great way to get quality followers is to submit your music to music blogs dedicated to helping get your music out. The best type of follower is one that comes to your page on their own with no advertising, right after word of mouth.
Your social media accounts are meant to entertain people and make them feel they are a part of your journey while promoting your work. That is where you need to understand your marketing push and follow an important rule called the 80/20.
The 80/20 rule means 80 percent of your content should be your work, interesting content, funny posts, etc while the 20 percent is to promote your work. Remember, the moment a follower feels they are being forced into a product is when they will have a negative perception.
The First 5000.
Social media has definitely changed the way we market our music to consumers and is about building a story someone can follow. Artists need to look beyond the numbers to get a clear sense of what’s going on and focus on entertaining the users. The goal of social media as an artist is to build your true following, which usually consists of the first 5,000 followers. These are the people that have been with you since your early inception and will support you through your journey.
Your mission is to satisfy and lead these people to share your music with others. They believe in you and are quick to spark a conversation about your newest release. This can help you when it comes to your transition in your next goals.
Don’t Spread Yourself Too Thin.
Work smart, not hard. Being on all social media channels doesn’t mean you are being productive. Every channel requires a different type of content and surely you don’t have enough to fill 5 different ones and keep it interesting. Amature artists need to focus on creating great music and picking 3 of their main social channels. If you have under 10,000 followers that are engaging with your posts, you are considered an amateur artist. Most artists I talk to are afraid of missing out on new followers, yet don’t realize how inundated and boring their content can be. Keep things minimal, it will keep you with a clear mind.
Understanding Your Social Media.
You should have one main music outlet such as Soundcloud or Youtube to release your music and gain valuable feedback. This is where you should send people when they ask about your music, not your Facebook. This is also now the standard way you should submit music to blogs, attachments take too long to open for most.
Think about using Facebook to build your followers as it’s still a reliable channel even after their cut to organic reach. Use it to update your fans on upcoming events, news, and interesting information about you. You can pay to promote your most engaging posts and have it shared with friends of friends or a custom segment. Facebook videos have also gone up by 26% and are expected to rise so take advantage by creating appealing content.
Instagram is also good if you have premium content to share with people. Some great posts that work are video clips of you playing a set, or at home creating a track. Try to mix it up with your lifestyle content, even if it’s you getting an ice cream with a friend. You want to be relatable to your audience and your wall should reflect your message to help you gain followers.
Reddit is amazing for getting your music heard and getting people’s honest reactions. Not keen on being a community to sugar coat things, they are perfect in getting tips on improving your work. They also have a sub channel with Plug.DJ where users can listen and curate music together.
Have You Thought Of What You Want?
This seems like a no-brainer, but I don’t know how many times I’ve asked this to artists just to hear them say, “I want to DJ at EDC”. Stop right there, let’s think about this. There are so many steps before you could ever perform at that level, and a contest you win to play a 5 pm set won’t cut it. It’s important to write down your goals for being in this industry and your social media should reflect that.
Your social media isn’t just for getting your fans involved. If you are a music composer, it’s not necessarily how many are following you, it’s who. Sometimes you need just that right person or blog to stumble on your page for you to get the right exposure. How do you think artists gain notoriety? It’s definitely not that promoted post from “Dj Sizzy” of a cat falling off a bed (don’t be that guy.) Share content that separates you from the average artist.
If you haven’t made it yet, it’s the journey that people like to watch. I might go off subject here, but it’s to make a point. Why do you think they called the movie Rocky? Did you know that his coach retired with a record of 72 Wins with 70 KO’s and 1 loss, no: Why wasn’t the movie based on him Because he wasn’t the underdog and people want to follow the guy that has a story to tell. Show people you’re passionate, but make sure you know what you want.
Your Skill Is Your Strongest Attribute.
Let’s face it; the most important thing is the quality of your track and your skill. All of the expensive equipment in the world won’t be enough to hide behind your work. If I have learned anything being in this industry, is that there is never a time to stop learning. As an instructor for 7 years, you truly see the dedication professionals put into their art. I have taught producers whose work has been seen in motion pictures, but they start a session like a beginners student. Some have their interns create note sheets based on lectures and manage to spend time watching videos on their own time. They understand that their knowledge of music is what controls their ultimate success.
Remember that social media is just a part of your overall success. The skills you acquire are your fuel and the business behind the music is the fire that keeps it going.